Channel planning
Define the role of each platform, recurring formats, content themes, cadence, and approval expectations.
Keep planning, production, approvals, and publishing moving on a consistent schedule.
What the engagement can include
The work, organized
around the outcome.
Content production
Create video clips, graphics, carousels, captions, and supporting text designed for the context in which they appear.
Performance review
Review audience response and content performance to decide what should continue, change, or stop.
Engagement path
Clear decisions at
every handoff.
Build the calendar
Choose themes, formats, channels, source material, publishing dates, reviewers, and owners.
Produce and approve
Create the assets, collect feedback in one place, and prepare approved content for release.
Publish and review
Maintain the schedule, monitor response, and use the findings to improve the next batch of work.